Search Engine Optimization – Part 1

Search Engine Optimization or SEO on a WordPress based web site is not that difficult when you know what you are doing. There are a lot of things you can change with your site that will give you a better chance of being picked up properly by the search engines. Right now the big dog on the field is Google. Google has approximately 68 percent of the US search market. Following Google is Bing with about 19% and third place Yahoo has about 10 percent of the search engine market. Everyone else falls in the remaining 2% of searches. So when you’re optimizing your website it pays to optimize...

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The Importance of Security

It’s vitally important today that you have a secure website. Every day thousands of websites are hacked or otherwise compromised by malicious hackers. If your website is hacked, your online reputation can suffer. You lose the trust of your clients, your visitors and prospects. To keep your website secure there are three key things to keep in mind. Number One: You must have secure web hosting. It is important that you host your website on a web host that takes security seriously. If your host does not keep their servers up to date, or do regular and routine security checks, you run the...

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Driving Traffic to your new website

Congratulations! You built a website, now comes the challenging part: Driving Traffic to it. You have a new website. It’s New. It’s sparkly. It’s live and it’s open for business. Great! Now what do you do? One of the hardest things about having a website is always getting it noticed. Driving Traffic to a brand new website is every web site owners challenge. You will hear people talking about “search engines” and “directories” and a ton of other geeky jargon, but what can you do to make your site more visible and get more visitors? Several things in fact, that don’t require a PHD...

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Question: Photos in the school, do I need a model release?

Many of my clients are martial arts school owners, but this question about model releases can apply to almost any situation. Question: I’m taking some photos in my school and want to use them on my web site. Do I need any one to sign a model release? Answer: If you are simply covering a public event, then usually no. Events that are of a journalistic nature usually don’t. If however you intend to use these photos in any way that can be seen as an invasion of privacy, or for commercial gain, or use on a commercial website, then you should have all those show sign a model release...

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Tip Of The Week : How to Stop the Email Monkey

How to Stop the Email Monkey – Dealing with Email Overload. Today’s world of instant access has us used to sending emails and receiving replies within minutes. But, how much of what we email really is that urgent? Set your email program to check for new messages every 20-30 minutes, rather than every minute. Better yet, set a specific time to check email, and a set time to respond to it. You’ll have more time to work uninterrupted rather than rushing to see what just dinged your inbox every couple of minutes. Remember, if it’s urgent, they can always call you....

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Tip Of The Week : Leave it to the Experts

Leave it to the Experts I often hear from prospects and clients that they are considering doing it themselves, or handing it over to a student or junior family member. ‘IT” is a lot of things. Design of their site, upkeep, marketing, etc. The problem with this is, while it might be short-term cheaper, it can cost you more over the long haul. For example, if the septic system in your back yard caves in, you could call your buddies, shore it up with plywood and cover it in dirt. Eventually however, you’ll end up knee deep in, well, you know. For something serious like this...

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