5 Essential Reasons Why Having a Mobile Friendly Website Matters

Some of the biggest reasons why companies don’t have a mobile friendly website is because they don’t see the value, lack the resources to make necessary changes, or both. Unfortunately for them, with about half of all web site visits now coming from mobile devices, being mobile friendly today is not a luxury. It’s a necessity. Here are five reasons why being mobile friendly in 2015 is important. 1: Google Said So. Google already penalizes non-friendly sites, but now they are increasing the stakes. On February 26th Google made an announcement that they will be making crucial...

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Tip Of The Week : Don’t Ask For Email if You’re Not Going To Answer It!

Don’t Ask For Email if You’re Not Going To Answer It! Has this ever happened to you? You visit a website, you click the “Contact Me” link and send in your inquiry, only to never get a reply? Have you ever then after a few days or weeks called them and gotten the “Oh I never check that” remark? How did that make you feel? Like maybe they didn’t care? Or that they weren’t really professional? Why would you purposefully ignore contact from someone who is interested in putting cash into your pocket? If you aren’t going to read it, stop asking...

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Tip Of The Week : Leave it to the Experts

Leave it to the Experts I often hear from prospects and clients that they are considering doing it themselves, or handing it over to a student or junior family member. ‘IT” is a lot of things. Design of their site, upkeep, marketing, etc. The problem with this is, while it might be short-term cheaper, it can cost you more over the long haul. For example, if the septic system in your back yard caves in, you could call your buddies, shore it up with plywood and cover it in dirt. Eventually however, you’ll end up knee deep in, well, you know. For something serious like this...

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Tip Of The Week : Follow Up and Close More Sales!

Poor Follow Up Leads to Poor You! Follow up with your prospects and you will close more sales. If you want to shock your prospects, follow up with them the same day, or better yet within an hour of receiving their inquiry! Doing so will put a very good impression in place with them. When you do this, you’ll often hear them proclaim you’re the first to reply, and they’ll be impressed. Too often people forget this crucial step, and wonder why they never hear back from prospects. But don’t be annoying about it. Don’t call as soon as you walk out the door and ask if...

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Tip Of The Week : Your Website Doesn’t Close The Sale, You Do!

People spend hundreds of thousands of dollars on fancy, feature rich, deep content websites, then wonder why they are poor. The truth is, while a website can do a lot of things, it can’t close the sale. People still prefer to deal with other people, and a website is no substitute for the human touch. Prompt follow up and follow through by live people still is what makes a business a success. Use your website as one of the tools in your sales kit, but make sure you add the human touch. Prompt reply, good service, and great communications are what’s needed to succeed today. –...

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