5 Essential Reasons Why Having a Mobile Friendly Website Matters

Some of the biggest reasons why companies don’t have a mobile friendly website is because they don’t see the value, lack the resources to make necessary changes, or both. Unfortunately for them, with about half of all web site visits now coming from mobile devices, being mobile friendly today is not a luxury. It’s a necessity.

Here are five reasons why being mobile friendly in 2015 is important.

1: Google Said So.

Google already penalizes non-friendly sites, but now they are increasing the stakes. On February 26th Google made an announcement that they will be making crucial changes to how they rank sites with mobile friendliness having a significant impact on rankings.

“Starting April 21, we will be expanding our use of mobile-friendliness as a ranking signal. This change will affect mobile searches in all languages worldwide and will have a significant impact in our search results.”

If you want your site to rank well in Google searches, you have time to prepare if you aren’t already mobile ready.

2: Better Visitor Experience

With the growing number of people using phones and tablets to web surf, it’s crucial that your site be usable on multiple devices, not just desktops. Things like graphics that are too big, menu options and links that are too small, text that is hard to read, all these work against you keeping your visitors on your site. If it’s hard to use, they won’t linger and often won’t come back. Using site designs that adapt to your visitors device will encourage them to spend more time on your web site, and more time can mean more clients and more profits for you.

3: Increased Revenue

If you sell products or services through your website, not having a mobile friendly site is costing you money. You are literally telling your customers “Go shop somewhere else”. Customers who struggle to complete orders on websites that aren’t designed to work on their device often leave and go elsewhere.

4: If you depend on walk in traffic, being mobile friendly = more foot traffic.

Ever been out and pulled out your phone to look for a gas station, store, business or some place to eat? According to a study from Google, 50% of consumers who looked for a store on their smartphone visited it within 24 hours.

5: People spend more time on mobile devices than traditional ones.

Next time you’re out grabbing a coffee or eating lunch, look up from checking your email on your phone and look around you. You’ll see a large number of others doing the same thing. We’re living in an ever increasingly connected world, and if you want to be part of it, you need to be accessible to not just the person surfing from home, but also from the coffee shop, or bus.

Are you ready? Do you have a mobile friendly website?

For a limited time I’m offering a detailed report on what needs to be improved on your site that you can give you your webmaster. I’ll check your site not only for mobile readiness, but also it’s load time, link health, spelling, code quality and meta tags. This detailed report is only $99.

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I would also be glad to assist you, and should you decide to hire me to improve your site’s grade, I’ll credit your $99 towards the cost of the project.

But don’t delay, I’m only accepting a limited number of clients for this offer.