Q&A: How do you get your website to appear on the first page, at the top, of a Google search?
How do you get your website to appear on the first page, at the top, of a Google search?
Short answer, you don’t. Most people when they think of searching will type in something very broad and very generic like “karate” or “training” or even a little more precise like “self defense” and see millions of results. Trying to tackle that amount of competition for the top spot is really a losing battle, unless you have very deep pockets. A better approach, and one that has a better chance of being successful for you is to focus your attention on specific search phrases.
For example, many of my martial arts clients are in the Western New York area. They aren’t looking for someone in London England to hit their site, but for someone in the WNY area. So, a smart searcher will type in something like “Buffalo martial arts” (which results in 3 of my clients, and 5 of my sites on the 1st page) or “wny martial arts” (4 sites, 1 client on page 1), or “wny karate” (3 sites 1st page). Typing in something like “modern arnis seminar training” has 2 of my clients on the 1st page. Another example is “natural resource consulting” which has 1 of my clients on the 1st page of results.
It’s important to think in terms of search phrases when you optimize your site, and focus on those. A combination of proper key words, solid descriptions, and appropriate text will greatly enhance your chances for high placement. Also, be certain all of your images are captioned using ALT tags. Those are an often overlooked place for extra optimization.