You are currently browsing the archives for October, 2008.

Q&A: How do I get my new website listed on the search engines?

October 31, 2008 // Posted in computers, development, email, internet, marketing, promotion, website  |  No Comments

Question: How do I get my new website listed on the search engines?

Couple ways:

1- Pay someone (sometimes worth it, sometimes a waste of money. If they mention ‘thousands of search engines’ they are full of crap.)

2- Find the free “add links” for each list/directory/search engine you want to try for, then wait the 1-6 months to be listed.

3- Use the pay ‘rapid review’ links on most of em to cut your time down.

4- Build a network of link exchanges.

Focus on Google(60%), Yahoo (30%), AOL (5%) & MSN (5%).
Rest of the sites out there tend to pull from those 4 to build their listings.

Googles Adwords and Adsence are good. Just pay attention to the rules they have as they will cut you off if they think you’re trying to cheat the system.

Metatag use is an art. Make sure whatever you use in your tags is in your page. You can focus different tags for each page and fine tune.

Don’t expect immediate results.

Search engine optimization and listings are an ongoing work.

Tip Of The Week : Dealing with all those "Forward this" emails.

October 29, 2008 // Posted in email, internet, security, website  |  No Comments

No, Bill Gates is not going to send you $100 for forwarding on this email.
No, that little 11 yr old girl is not going to get money from teh Red Cross if you report this 100 times.
No, Microsoft ic not tracking this email.
No, sending me this email is not going to install the super duper antivirus tissue paper on my system.

Every day, I get at least 1 of these or a thousand other email chain letters. I am constantly surprised at this, because often those forwarding them are intelligent and educated people.

Before you forward on the next virus warning, sob story, free offer, etc, check it out with the guys who track these things.

http://www.snopes.com/

See also here

Identity Theft. Myths, Reality and Safety

October 27, 2008 // Posted in first amendment, freedom of speech, internet, promotion  |  No Comments

Identity Theft. Myths, Reality and Safety
by Bob Hubbard

It happens every day. Thousands of people find their bank accounts drained, their credit ruined or worse. The media and others have created a fear, or almost panic situation in people today. “The Internet’s Fastest Growing Crime” they say, but is it really? Here I will attempt to expose some of the most common myths concerning this issue.

According to the US Federal Trade Commission (FTC) and Better Business Bureau (BBB) identity theft is actually on the decline while costs rise. This conclusion is based on surveys performed by the FTC and BBB in 2003 and 2004.
– 2003 – 10.1 million U.S. victims – $51.4 billion.
– 2004 – 9.6 million U.S. victims – $52.6 billion.
– 2005 – 9.3 million U.S. victims – $54.4 billion.
– 2006 – 8.9 million U.S. victims – $56.6 billion.

So what is identity theft?
Identity theft falls into four categories:
– Financial Identity Theft – using another’s name and SSN to obtain goods and services.
– Criminal Identity Theft – posing as another when apprehended for a crime.
– Identity Cloning – using another’s information to assume his or her identity in daily life.
– Business/Commercial Identity Theft – using another’s business name to obtain credit.

So how do the criminals obtain your information?
Usually through the victims own negligence.

Wait a minute, I hear you saying. Doesn’t it come from all these security breaches and lost laptops I keep hearing about?

Nope.

Very little of that information ends up in criminal hands. Losses through online phishing attempts are also minimal as most people are aware of them and take proper precautions.

The majority of identity theft comes from lost wallets, checkbooks and credit cards, followed by friends or relatives with access to your personal information, or corrupt coworkers. Computer related thefts of information account for less than 10% of the total.

Relatives account for one third of all identity thefts!

But, what about email and message boards and online banking?

Perfectly safe, if you use some common sense.

Myth - Online Banking is not safe.
Truth - Untrue. Online banking is safer, as there are less papers to misplace. Be certain that you are on an encrypted connection (the little lock symbol). By banking online, you can see your transactions within days not weeks, allowing you to detect problems quicker.

Myth - Online ordering is riskier than shopping in person.
Truth - Untrue. If the site is using a reliable real-time processor, your transaction is safer than shopping live. No human sees your personal data, there are no carbons to sign, and no paperwork to lose. Be certain that the site uses a secure processor. When you shop in person, you create a paper trail and often hand your card to an unknown person. When dining out, what really happens to your card after you hand it to your server and they vanish for 5-15 minutes with it?

Myth - Sending a check is safer.
Truth - Untrue. When you mail a check, you have no idea who will see it, or what information might be stolen. Your check contains your name, address and banking information. Paying online with a card through a properly secured payment site is safer.

Myth - If I tell you who I am, you can steal my identity.
Truth - Untrue. Use an internet search engine like Google and look up your name. You might be surprised to see how many people share it. Locally, there are 5 others with my name. Your name alone, is not enough to steal your identity. A thief will need other information such as bank accounts, tax id, or other similarly confidential information. A name alone is very rarely enough. One needs other personal information to match up with it for a name to be of any use to the thief.

Myth - If I use a PO Box I’m safe right?
Truth - Untrue. Your mail can be intercepted at any point. Be certain that you have your box setup so that only authorized individuals can ask for your mail at the desk. Be aware of who has access to your keys, and if you notice a slowdown in mail, make sure no one has placed an unauthorized forwarding order on your box, or home.

So, how can I really be safe?

The first step, is to make sure that your computer is secure. Install a good firewall and anti virus program, and regularly sweep it for spy-ware.

Secondly, don’t leave important information like banking information, passwords, pin numbers, or tax information where just anyone can find it.

shred all important documents when you throw them away. This includes utility bills, tax documents and anything with your social security number.

Regularly check your credit reports. You can get a free credit report from each of the 3 main agencies by going to https://www.annualcreditreport.com.
Please note the https rather than the usual http. This signifies a secure web site.

Be wary of giving out account numbers or your social security (tax id) over the phone or by email.

When you buy new computers, be certain to wipe the old one clean. Format the hard drive several times over at least, or better yet, use a utility to overwrite the old drive with gibberish.

Review your accounts regularly and report missing statements and other discrepancies promptly.

The reality is that one is at greater risk of theft from their own carelessness (trusting family, or discarding sensitive documents improperly) than shopping online from a reliable site or participating in a forum. Use some common sense, and you’ll be fine.

References:
http://www.bbbonline.org/idtheft/safetyQuiz.asp
http://www.worldstart.com/tips/tips.php/1483
http://www.javelinstrategy.com/
http://en.wikipedia.org/wiki/Identity_theft

===
Bob Hubbard is an administrator of the popular martial arts sites MartialTalk.com and KenpoTalk.com. He is president of SilverStar WebDesigns inc., a web site design and hosting company specializing in affordable solutions for martial artists as well as a professional photographer. More of Bob’s articles can be found at rustaz.net.

Copyright ©2007 Bob Hubbard – Copies of this article are free to distribute, provided all text is retained intact.

Q&A: What should I look for in a web hosting company?

October 24, 2008 // Posted in development, internet, marketing, promotion, website  |  No Comments

Q&A: What should I look for in a web hosting company?

Answer:

Looking for and finding a reliable hosting company for your website is a key component in your business success. When researching a company here are some tips:

1- Use Google.
Use Google to look for other sites hosted by the company, as well as reviews of their service. Include words like “sucks” and “fraud” to find complaints.

2 Visit webhostingtalk.com and check there as well.
WHT is the largest hosting discussion community around, and is regularly visited by thousands of hosts and their customers.

3- Check references.
If possible, find others who are using them and see how their service has been.

Some things to look for:

1- Connectivity to the rest of the Internet.
Are they running off a single cable, or do they have multiple connections to provide backup should 1 fail. Avoid hosts with a single connection, and run from anyone hosting out of their spare bedroom. That works for a hobby site but not for a serious business.

2- Uptime.
You’ll see almost every host list 99.99999999etc uptime. But check those reviews and see what they were really providing. A few extra 9′s doesn’t really mean anything, but if a number of people are complaining about connection problems, that’s a good sign to avoid that host.

3- Support
Everyone seems to offer email support, but that doesn’t do you much good if your email is inaccessible. Look for a host who offers a help desk that allows you to track your issues. Email support is a default, but look for hosts who also offer support through instant messaging. As usual, phone support is golden, provided you reach a human who can help you, and not an answering service or voice mail. Try calling their support line a few times and see how long it takes to be answered, and if you get a live person.

4- Reliable Hardware
Cheap is cheap. Reliable hosts use quality components, and keep a supply of spares on hand to minimize downtime in the event of hardware failure. While modern server hardware is pretty solid, they do still run hot, and memory and drives and powersupplies do occationally fail.

These are a few of the many tips that will help you find a good host for your site.

Tip Of The Week : What to do first with a new PC?

October 22, 2008 // Posted in computers, internet, security  |  No Comments

Some tips on what to do before using your new pc:

Remove Norton or McAfee.
Install Grisoft or another system friendly free AVS.
Install Adaware and/or Spybot spyware protection
Check that firewall is up and running correctly.
Make sure all Micro$oft updates and security packs are installed.

For more advice, check out this thread on MartialTalk.

The Reality of Anonymous Posting.

October 20, 2008 // Posted in business, first amendment, freedom of speech, internet, rights  |  No Comments

The Reality of Anonymous Posting.
By Bob Hubbard

There are well over a 10 million forums, lists, chat rooms, news groups, blogs, journals and discussion areas on the internet today. On many of them, there is a debate on using handles or aliases or fake names. The bottom line is, there is no such thing as true anonymity online today. Oh, there are ways you can make it harder to figure out, but with enough time, resources and in some cases money, your identity can be found.

The first level of anonymity is the handle. A handle, or alias can be anything from a nickname, to a login name, to a cute saying or a fake name. “DaffyDuck2525″ and “Nose Picker” are 2 examples of aliases. In some cases, they reflect a fantasy personality, associated with things like science fiction fandom, or reenactment organizations. Many people use them for fun, and don’t really hide much, however there are those who will gladly use as many false identities as they can, to cause trouble and give the illusion that many hold a certain opinion, when in truth, it is only a few. Some sites have forbidden the use of handles, as it is hard to hold a professional discussion with someone named “Hot Dog” using the picture of a puppy n fire as their public face.

The second level of anonymity is the fake name. This is different than the handle, which is often obvious. The fake name is the easiest way to hide, as there are few ways to verify you are who you say you are online. Some people go to great lengths in their use of fake realistic names, creating elaborate histories, and getting one or more known-real people to vouch for them. When put on the spot, they will often claim to have never been photographed, or taped, and will refuse any meetings requested of them. Their verifiers will step to their defense and reiterate that they are real, and they know them well. While many sites will allow the use of handles, they will insist that you “sign” your posts with your name. While this can give some credibility, short of requesting notarized copies of government issued ID or credit cards, these are hard to prove especially when enough known-real people insist on their existence. Other means must be used to disprove this tactic.

The third level is the fake or throw-away email address. We all get tons of spam, and hear worries of identity theft daily. Some resort to temporary or throw away addresses through the numerous free email services out there. A favorite tactic of spammers and certified internet troublemakers, also known as ‘trolls’, more and more the free services are being blocked from reputable sites.

The forth level of anonymity if the proxy server / anonymizer service. These services, sometimes free, sometimes for a fee will allow you to surf the net, under a sort of ‘cloak’. Some background information is needed here. Each computer that connects to the internet is assigned an id number, called an IP address. It’s kind of like a phone number for your computer. When you connect to another computer, it gives your IP number as an identifier. The anonymizer service doesn’t block your number, it simply reports a false one to the answering system. While hard to identify and block, they are not perfect. Not all services are as anonymous as they claim, and there are ways to find who really did make the connection, a fact that some today have discovered the hard way after law enforcement traced them.

In short, regardless if you surf as “John Smith”, “Jeffery Dillion III” or “Captain Caveman”, the people who run the sites, the engineers at the data centers who run the computers, and the boys in blue can with some time and effort, find out who you are.

The use of a handle can be fun. It adds flavor to hobbiest sites, can be used to advertise your business or your proficiency at a subject. They can also however be used to cause problems, sow dissent and otherwise disrupt a community. More and more, professionally oriented sites are either discouraging them, or banning them outright as a result.

So, use your handle, have fun, but don’t be expected to be taken seriously unless you post under a verifiable real name. After all, who would take advice from someone named after a mouse?

===
Bob Hubbard is an administrator of the popular martial arts sites MartialTalk.com and KenpoTalk.com. He is president of SilverStar WebDesigns inc., a web site design and hosting company specializing in affordable solutions for martial artists as well as a professional photographer.

Copyright ©2007 Bob Hubbard – Copies of this article are free to distribute, provided all text is retained intact.

Q&A: What should I look for in a web developer?

October 17, 2008 // Posted in business, computers, development, internet, promotion, website  |  No Comments

Q&A: What should I look for in a web developer?

Answer:
A good web developer must know what they are doing, be able to produce a solid site on time, be accessible, and honest. Some things to remember are:

- Check References.
Use Google to look up their reputation, and include certain other key words like ‘fraud’ and ‘scam’ to see if there are any complaints. Check webhostingtalk.com as well. It’s the largest web host forum around.

- Do NOT pay by wire transfers like Western Union.
Western Union is a great way to send money to people you know. It’s not a reliable way to send money for services however unless you have an existing relationship with the reciever. Avoid any host or designer who pushes for a western union payment.

- Check Previous Work
Looking at a web developers portfolio will help you to know if their design style suits your own. Some work with complex multi-leveled layouts, while others aim for simple and straight forward designs.

- Look under the hood.
When visiting websites that the developer claims they did, check the code. Does it have meta tags? Is it clean, or is it scrambled? Is there an author link back to the developer or does it list someone elses name? Many designers put hidden tags in to site code as a form of signature. It doesn’t hurt the site and isn’t visible to your regular surfers, but it does sometimes expose liars.

Tip Of The Week : Clearing Browser Caches

October 15, 2008 // Posted in browser, cache, internet  |  No Comments

There are an easy dozen+ ways to surf the web, and every so often you need to clear out the cruft to get things working smoothly again. Here’s a link to a walk through of most web browsers cache clearing instructions.

http://www.deadparrottavern.com/forum/showthread.php?t=10800

Misunderstanding your Rights – Freedom of Speech and the Online World

October 13, 2008 // Posted in first amendment, freedom of speech, internet, rights  |  No Comments

Misunderstanding your Rights – Freedom of Speech and the Online World
By Bob Hubbard

Recently, events on several discussion boards, and online communities have left me shaking my head, yet again, in disbelief. It seems that too often, when someone is moderated on a discussion board, or mailing list, or chat room, that they start screaming about their “rights” being violated. As if they are somehow allowed to say whatever they want, whenever they want, without worry of censure, or repercussion. Often, these complaints bring up the American Constitution, more specifically the First Amendment, as the reason why these comments should be allowed. Other times, it is used as the reason why an online rant, vent or other such scree should be allowed, and the poster held not-liable for its contents.

I am going to cite one such comment here. I am not singling this person out, there have been many such comments made. Few however actually take the time to cite the actual Amendment.

“ Disclaimer: The following LJ entry falls under the first amendment of the U.S. Constitution. The Bill of Rights states, “congress shall make no law respecting an establishment of religion, or prohibiting the free exercise thereof; or abridging the freedom of speech, or of the press; or the right of the people peaceably to assemble, and to petition the government for a redress of grievances.” With that said, by clicking on the LJ cut, you understand that you cannot file any lawsuit or press any charges against me.“

Ok. Let us take this apart, piece by piece.

“congress shall make no law respecting an establishment of religion, or prohibiting the free exercise thereof“

Translation: Congress will make no law saying you cannot worship as your believe.

“or abridging the freedom of speech, or of the press;“

Translation: Congress cannot deny you the right to say or print your mind.

“or the right of the people peaceably to assemble,“

Translation: Congress cannot deny you the right to gather together as long as you remain peaceful.

” and to petition the government for a redress of grievances.“

Translation: Congress cannot deny you the right to contact your representative and tell him about your problems.

Here is the misunderstanding. Congress, and by meaning, the Government, cannot do this. It does not deny private enterprise the right or ability to do this however.

If I, as a private enterprise, decide that I will not allow swearing, you may not swear while having dealings with my enterprise.

If I decide that I do not want you to discuss certain biological acts in the presence of my 5 year old, that does not “violate your First Amendment Free-Speech rights”.

If I decide that no discussion of Floppyology will be tolerated on this site, then, one may not discuss Floppyology here.

Too often, ill informed, poorly educated, and the outright stupid seem to think that the US First Amendment means they can say whatever they want.

It Does Not.

As I wrote several months ago in response to one such claim: “ We aren’t Congress. The people who scream the loudest about this right being violated, seem to constantly be those who understand it the least. Simply put, it doesn’t apply on a web board. The only rights as to what may be said on a private board, are the rights granted to you. Our rules are pretty clear on what is not allowed, and we allow a great deal of leeway as to what you may discuss and how. All we usually ask is that you do it in a friendly way. Before screaming at us about your rights being violated, you may want to take some time to actually understand just what rights you have, and the responsibilities they require of you.“

If I as a newspaper, or magazine, or book, or e-zine publisher refuse to publish what you wrote, I am not violating your 1st Amendment Rights. It may be censorship, it may not be. It may simply be that the publishers of said publication feel that your comments do not fit with their target. For example, an anti-war piece may be excellently researched, well formed, and well presented. But a very poor fit in a magazine about bunnys. The editor of “Bunny Weekly” would be within their own rights to not run your piece.

The First Amendment applies to US Citizens, and protects them from Government Censorship.
It does not protect you from Private Censorship.
It does not protect you in a foreign nation.
It does not apply to non-US Citizens.

It is designed, specifically to prevent the US Government, from denying certain rights to US Citizens. Period. It doesn’t stop a newspaper from pulling a story and it doesn’t stop a web forum from removing a post. Oliver Wendell Holmes said it best when he wrote “The most stringent protection of free speech would not protect a man in falsely shouting fire in a theater and causing a panic”. You have the right to free speech. You also can be held accountable for its use.

The writers closing comment “ With that said, by clicking on the LJ cut, you understand that you cannot file any lawsuit or press any charges against me.” is what is considered a “click-through” license. It does not magically forgive libel or defamatory comments. IF you write libelous and defamatory statements, regardless of any “click through licenses”, “waivers” or their ilk, you may still be guilty of libelous statements. You may still be sued by the wronged party. You may still be liable for damages. You may still go to jail.

This may look like I am targeting 1 individual. I am not. I have been dealing in the “online” world now for 20 years. For 5 years I have been running numerous online communities, full of interesting and wonderful individuals. There is sadly a trend it seems however, when someone is moderated, or suspended, or even banned from a forum or list, or simply doesn’t get their way, that they scream about their rights being trampled upon. Before one goes on about their rights being suppressed, one should take the time to see not just what those rights really grant, but also what responsibilities those rights demand of the holder.

Otherwise, you run the risk of not simply looking foolish online, but of losing those rights altogether in todays world of ever encroaching government abuse.

 ===
 Bob Hubbard is an administrator of the popular martial arts sites MartialTalk.com and KenpoTalk.com. He is president of SilverStar WebDesigns inc., a web site design and hosting company specializing in affordable solutions for martial artists.

You built it, but will they come? Some tips on getting traffic to your website.

October 12, 2008 // Posted in development, marketing, promotion, website  |  No Comments

You built it, but will they come? Some tips on getting traffic to your website.
By Bob Hubbard

Your new website has gone live at last! After weeks–possibly months–of labor, it’s online and it looks great. Only one problem remains: How do you get people to visit it?

Well, you can wait the 1 to 6+ months for the backlogged search engines to catch up and list you. But you need traffic now. So what do you do? I’m often asked this very question by our clients. In this article I’ll give several suggestions to help you promote your website for maximum exposure. Some will fit better than others, depending on your target audience, but all of them are proven strategies for success.

1: Realize that the Search Engines are only part of the puzzle.
Getting listed takes time and tweaking. Most of them are backlogged by months, and it’s getting tougher to get listed in them. Of course you can spend a lot of cash to get yourself listed under ‘Automatic Self Cleaning Water Strainers’, but would you get the same results under just ‘Strainers’? A well thought-out plan for getting listed can take up to a year to fully realize results. You must do other things to get the word out in order to get both immediate and long-term results.

2: Don’t depend on your designer to advertise for you.
Too often companies and individuals have websites built, do nothing to promote the site themselves, and then wonder why it wasn’t as successful as they hoped. You don’t expect Kinkos to pass out your flyers; why expect your designer to know how to market your business to your customers? Their job is to develop a site that meets both your and your clients’ needs. You must spread the word to your prospects yourself, through all means–online and traditional.

3: Put your website’s address in front of everyone.
You wouldn’t leave your phone number off of your business cards–why leave off your website address? Make certain it is on all of your stationery, flyers, brochures, etc. Put it on the back bumper of your cars and vans. Put it on your signage and in your front window. Put it on your promo items and give them away like mad! People like freebies, and if they are useful, they will keep them around. The more visible you make it, the more times people will see it–and the more they see it, the more likely they will visit.

4: Yellow Pages ads.
Spend the extra money to get your web address added to your yellow pages listing. That little extra effort can lead to new leads. Many people will check out listings as follows: Biggest color ads, biggest black-and-white ads, smaller ads, text only box ads, and line ads. Adding a website to your ad can greatly increase your inquiry rate.

5: Issue a press release.
This step is often overlooked by start-ups. Taking the time to properly prepare a release can greatly benefit your business.

6: Reciprocal links.
Find websites that complement yours and propose a link exchange. This has a dual benefit: You gain traffic from their visitors, and the more companies that link to you, the higher your ranking in some search engines. You must do your research here, but if properly implemented you can see great rewards from this strategy.

7: Your regular advertising.
Make certain that any print or media advertising you do has your website mentioned somewhere in it. Too many times this simple step is overlooked. You cannot rely on Internet advertising alone to make your site a success. Even Amazon.com and E-Bay have to use traditional advertising. Have you seen the “Do You, uh, Yahoo!?” ads? There’s a reason!

8: Visit web forums and the Usenet newsgroups.
You can successfully advertise your company through these discussion groups (formerly known as “bulletin boards”), but be careful, especially when advertising on Usenet. Many people frown on advertising there, so be sure to carefully research any group you wish to advertise on before making your post. A few extra days patience can save you from a major public relations nightmare.

9: Publish an e-newsletter.
This has many benefits to you. It helps establish your credibility. It helps keep your clients and prospects up to date on your company and its offerings. It educates. It adds content to your website. The content helps you get better listings with the search engines and as it changes on a regular basis it helps bring return visitors. Return visitors will in many cases put your website address on their links pages which in turn helps drive traffic and boost search engine rankings. A well done, Opt-In (they subscribe) newsletter can also provide you with a detailed mailing list of people interested in what you have to offer. The costs of emailing are almost nil. Done properly, this can be a great boost.

10: Your business card.
Make it a mini-flyer, include your website, and pass them out whenever you can. When you go to trade shows or conventions, take 500-1000 and hand them out to everyone. Go to every booth and trade cards with them. “But I have plenty of my old ones”, you say. Well, unless your cards are works of art, throw them out and get new ones with your web address on it and send 2 to every customer and prospect you have.

11: Email. Let us not forget email. You and your employees probably send several emails each day, at the minimum. Make sure that your web address is featured in the ‘signature’ of each email. Too many times I receive email from clients and prospects that have missed this simple step. Many modern email programs allow for multiple signatures so you can have 1 for each occasion if you wish.

The message is: In order to see your site succeed, you need to promote it. There are millions and millions of websites online. While the numbers vary, it is estimated that only 40-60% of the web is listed on search engines. That means that the other 40-60% must be doing something else to get traffic. You wouldn’t open a store in your basement, tell no one, and then wonder why you went broke. Starting a website online is like that, except that you have the power to route a superhighway through your front door. You simply have to promote it using all of the means at your hands. Keep in mind that this is only an outline, and that many of these steps are more complicated than they may seem to be. Only by properly researching the correct approaches will you get the most success from them. Give these tips some thought. I’m sure you will find several that will work for you. Good luck! See you on the web.

===

Bob Hubbard is an administrator of the popular martial arts portal site MartialTalk.com and president of SilverStar WebDesigns inc., a web site design and hosting company specializing in affordable solutions for martial artists.

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